Latte Art – it’s worth the effort.

When did latte art become an expectation to the speciality coffee consumer, and would we be satisfied without it?  After searching for the nearest speciality coffee shop, I wait patiently for my beverage knowing that the process takes longer.

I finally receive my flat white and glance down to see a distorted heart shape which immediately deflates my enthusiasm. I’m now questioning this barista’s ability to dial in a recipe, extract coffee and steam milk.  

I sip it anyway and to my surprise the coffee is amazing, but I would have rather skipped the emotional rollercoaster and seen a fancy looking tulip instead.  

For me, latte art is part of the speciality coffee shop experience, it sends the message that a company cares about the finer details - and essentially me as an individual customer. This might sound a bit self-centered, but isn't that what we become as consumers?

Some would argue that the foamy skill is an irrelevant part of their speciality cup and would sacrifice an Insta pic for something that is well-balanced and consistent. Arguments against it circulate between being in a rush, its futility under a takeaway lid and the difficulties stretching alternative milks. Anyone who is knowledgeable about the scientific process behind creating a quality coffee might tell you that the art isn’t an important element. But maybe they’ve forgotten the simpler things that surround the experience – like a chance to demonstrate an impressive skill, making someone smile and instilling great customer service.  

Personally, I’d like latte art to be a priority and an expectation in any speciality setting. If I’m going to check-in and tag you - you better give me something to show for it!